Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea Paperback – July 1, 2005
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Product details
| Management number | 229845421 | Release Date | 2026/05/31 | List Price | $174.09 | Model Number | 229845421 | ||
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Mastering the Universe illuminates the creation, rise, and fall of one of the top-selling product lines in what is arguably the world’s most competitive industry, toysand it does so from the perspective of Roger Sweet, the man who originated He-Man for Mattel. He-Man and the product line that grew out of it, Masters of the Universe (MOTU), created a fantasy world for boys that, at its height in 1986, reached $400 million in U.S. sales, only to plummet to $7 million the following year. During its six-year run, the MOTU line sold $1.2 billion worldwide and spawned a syndicated cartoon series and a major motion picturea feat not even the venerable Barbie can claim. Mastering the Universe explores the phenomenon of He-Man’s popularity, as well as the shocking reasons behind the toy’s rapid decline. Read more
| ISBN10 | 1578602238 |
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| ISBN13 | 978-1578602230 |
| Language | English |
| Publisher | Clerisy Press, Emmis Books |
| Dimensions | 6 x 0.25 x 9 inches |
| Item Weight | 12 ounces |
| Print length | 240 pages |
| Publication date | July 1, 2005 |
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