My Brand Compass: The 13Cs to Building Your Personal Brand

Media entrepreneur, TedX speaker, and sought-after host, Dr. Terri-Karelle Reid, now adds author to her impressive roster of impact. My Brand Compass: The 13 Cs to Building Your Personal Brand is her first book, and her latest project to motivate and inspire. Drawing on authentic personal reflections from being one of Jamaica’s most-loved media personalities, and professional experience working with global brands and events, this book is the essential guide to unlocking your best self now.In My Brand Compass, Terri-Karelle shares her proven 13-point blueprint that has helped people (including herself!) and brands deliver real influence, build purposeful communities, and demonstrate thought leadership. In this practical and inspiring book, you will learn:What is a personal brand and why it’s importantHow to identify and showcase your unique expertiseHow to gain clarity on your brand voice - message, market, and business modelWhy authenticity is the most effective marketing strategyThe power of alignment and building communityThe business of brand youHow to find and use your brand compassGet ready to reap success from your expertise, unique ideas, powerful message, and authentic personality…brand you! Read more