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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
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Product details
| Management number | 233404607 | Release Date | 2026/06/27 | List Price | $10.76 | Model Number | 233404607 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Read more
| ASIN | B00E9BJIX6 |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1137349101 |
| Edition | 2013th |
| Language | English |
| File size | 796 KB |
| Page Flip | Enabled |
| Publisher | Palgrave Macmillan |
| Word Wise | Enabled |
| Print length | 196 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | July 30, 2013 |
| Enhanced typesetting | Enabled |
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